Privacy Policy
Last Updated: 2026
This Privacy Policy explains how Luckywave (operated by theskreen.uk) collects, uses, and protects your personal information. We are committed to protecting your privacy and complying with UK data protection laws, including the General Data Protection Regulation (GDPR) and the Data Protection Act 2018.
1. Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, phone number, and date of birth (if provided through contact forms or account creation)
- Technical Information: IP address, browser type, device information, and operating system
- Cookies: Unique identifiers stored on your device to enhance your browsing experience
- Usage Data: Pages visited, links clicked, time spent on site, referral sources, and interaction patterns
- Affiliate Tracking Data: Information used to track affiliate commissions and performance metrics
2. How We Use Information
We use collected information for the following purposes:
- Analytics: Understanding user behaviour and website performance through tools like Google Analytics
- Affiliate Tracking: Recording clicks, referrals, and commissions from casino partner links
- Site Improvement: Enhancing user experience, optimising content, and fixing technical issues
- Communications: Responding to enquiries and sending relevant updates (with your consent)
- Legal Compliance: Meeting regulatory and legal obligations
3. Cookie Policy
We use the following types of cookies:
- Essential Cookies: Necessary for website functionality and security
- Analytics Cookies: Track user behaviour and website performance
- Affiliate Cookies: Monitor affiliate links and commissions
- Marketing Cookies: Enable targeted advertising and retargeting (only with consent)
You can manage cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling essential cookies may affect website functionality.
4. Third-Party Links
Our website contains links to casino operators and affiliate partners. We are not responsible for the privacy practices of these third-party websites. Each linked casino and partner site has its own privacy policy, and we recommend reviewing them before providing personal information or engaging with their services.
Third-party casinos are responsible for their own data collection, use, and compliance with gambling regulations.
5. Your Rights
Under UK GDPR and the Data Protection Act 2018, you have the right to:
- Access: Request a copy of the personal data we hold about you
- Correction: Ask us to correct inaccurate or incomplete information
- Erasure: Request deletion of your data (subject to legal obligations)
- Restrict Processing: Limit how we use your information
- Data Portability: Receive your data in a structured, portable format
- Object: Opt-out of marketing communications and certain processing activities
- Withdraw Consent: Withdraw consent for data processing at any time
To exercise these rights, contact us at privacy@theskreen.uk.
6. Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this policy, including:
- Affiliate Data: Retained for 3 years for commission tracking and dispute resolution
- Analytics Data: Retained for up to 2 years
- Contact Information: Retained until you request deletion or unsubscribe
- Legal Obligations: Retained as required by gambling and tax regulations
When data is no longer needed, we securely delete or anonymise it.
7. Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our data practices, please contact:
Email: privacy@theskreen.uk
Website: theskreen.uk
Jurisdiction: United Kingdom
If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
This Privacy Policy may be updated periodically. Changes will be posted on this page with an updated "Last Updated" date.